A Podcast Sponsorship Lesson From Laura Ingraham's Advertiser Boycott

A Podcast Sponsorship Lesson From Laura Ingraham's Advertiser Boycott

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Last month, Laura Ingraham's show on Fox News was boycotted by 27 sponsors after she ridiculed a 17-year old student survivor of school shooting. The student, David Hogg, posted a list of Ingraham's advertisers online and called for a boycott. Advertising time during her show dropped by as much as 52 percent. This week, her program is getting its best ratings ever, spiking 25% in total viewers. And one of the sponsors who pulled its ads, Ace Hardware, is back. In this episode, I talk ... Más informaciones

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